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Campodata boosts sales with field data visualization

The platform empowers brand to improve shopper marketing tactics for business growth

· Campodata,Marketing,Growth

San Juan, Puerto Rico - Campodata is a cloud platform that empowers CPG brands (consumer-packaged goods) with real-time visibility of their field operations. The platform facilitates large global brands to monitor and improves their execution in stores. Now brands can make sure that their merchandising plans are being executed properly and will be able to track the progress of their field staff in real time. Campodata provides visibility of area operations, allowing companies to improve workforce management, reduce operating costs and ultimately increase sales

Campodata offers a tracking platform that helps businesses be more efficient by getting data visibility of the field operations. It provides real-time visibility for various departments such as sales, marketing and merchandising. At the same time, the platform helps to monitor compliance with actual field conditions against business standards or agreements for specific locations, chains, channels, zones, or areas. Also, Campodata can help assigning performance scores to supervisors for use in performance monitoring and provides daily actionable intelligence with alerts and dashboards for management. Also, the platform offers the possibility of correlating all its data with other sources of information including internal sales, point-of-sale, and market data for retail organizations.

Campodata boosts sales with field data visualization

Double-digit sales growth with field data visualization

Campodata triggered an unprecedented transformation for a major global brand. The CPG company went from zero focus in physical availability, to transform themselves into a methodical execution powerhouse. There was something that kept the company's executives awake at night: "how can we have certainty that our plans are in fact being executed in store?". The company turned to Campodata to face this challenge and see everything that was happening in store in real time. It all started with a pilot, and great results came along.

  • 40%+ growth on the first weekend at the pilot store
  • expansion into all the other stores on the first month
  • 20+ points growth in the first year

Today, the major global brand has been implementing the Campodata platform in most stores, ending in double-digit growth. The global brand is growing faster in the channels where the program was implemented, and its management is happy.

Currently being used daily by hundreds of merchandisers in Puerto Rico, Panamá and Dominican Republic, Campodata is quickly expanding to other markets in Latin America. For more information, visit to boost your sales with field data visualization. Information is empowerment.

DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. Contact us to learn more about growth strategies for your organization.

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