Companies have long outsourced creative marketing activities, such as advertising and promotion campaigns. But there is a new trend. Increasingly, companies are farming out marketing strategy and analytics as well.
The reason for this trend is that outsourcing can save money and improve quality. Businesses can now bring seasoned marketing executives as Fractional CMOs to upgrade overall strategy and boost sales. Outsourcing can provide increasingly critical analytical marketing expertise that many companies lack, including experience with customer database management and analysis. A Fractional CMO can help lead the marketing strategy, inject the client's perspective into new product development, ensure that the company’s intangible brand assets are carefully guarded, and engage a profitable customer base.
The need for analytical marketing expertise will only grow. Marketing, a discipline that was once principally creative has become increasingly analytic, as the traditional approaches become less and less active. Most marketing managers tend to be right-brain creatives with a soft spot for mass-marketing campaigns when what’s needed are creative number crunchers with fondness to the market of one.
That is why the new breed of Fractional CMO can bring an analytical approach to shaping up strategy and manage implementation. They become expert ringmasters who select, develop, and monitor an integrated network of experts that brings new capabilities to the marketing effort.
Of course, outsourcing the marketing strategy isn't going to be the right decision for every organization. CEOs need to know if it is a good fit for their companies. Outsourcing marketing is a big decision for any company. If it is used correctly, it can bring plenty of value by putting your organization in expert hands. The key component is to understand your business needs, so you make the right decision for the future growth of your company.
A Fractional CMO can help you increase lead flow, build integrated sales and marketing processes, and gain more business faster by optimizing current customer acquisition efforts. Sound appealing? Get in touch with us, and we will be happy to discuss how outsourcing marketing could benefit your company.
DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. From Fractional CMOs to business advisors, contact us to learn how our team can help with growth strategies for your organization.
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