When launching a new business or expanding into new markets, sticking with your core competency is an absolute must. It is a common practice already to outsource your development team, accounting, customer service, and other facets of business. Increasingly, companies are farming out marketing strategy and analytics as well.
The reason for this trend is that outsourcing can save money and improve quality. Businesses can now bring seasoned marketing executives as Fractional CMOs to upgrade overall strategy. Outsourcing can help lead the marketing strategy, inject the client's perspective into new product development, ensure that the company’s intangible brand assets are well developed, and engage a profitable customer base for growth.
It is not only expensive for a new business to attract top-notch talent but also nearly impossible to tempt amazing hires to your company in competitive markets. If you are a startup brand, or even an established brand exploring a new space, bringing on the top-tier talent to your business can be time-consuming, expensive, and impractical. The primary benefits include time, cost and experience.
1. Time Efficiency: You save time finding, recruiting and developing the right team.
2. Cost Savings: At much less than the cost of one full-time senior executive, you can get a Fractional CMO and an entire team of experts with the appropriate mix of experience to jump-start the marketing plan.
3. Relevant Experience: Your company will benefit from the experience the Fractional CMO and his team brings to the table, such as the understanding of your target market and the available marketing opportunities.
Of course, outsourcing the marketing strategy isn't going to be the right decision for every organization. CEOs need to know if it is a good fit for their companies. Outsourcing marketing is a big decision for any company. If it is used correctly, it can bring plenty of value by putting your organization in expert hands. The key component is to understand your business needs, so you make the right decision for the future growth of your company.
If you’re an organization focused on growth, bringing a Fractional CMO that can strategize and perform across multiple marketing vehicles could be key. A Fractional CMO can help you increase lead flow, build integrated sales and marketing processes, and gain more business faster by optimizing current customer acquisition efforts. You can get all the perks of having a "million dollar" marketing team within your budget. Sound appealing? Get in touch with us, and we will be happy to discuss how outsourcing marketing could benefit your company.
DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. From Fractional CMOs to business advisors, contact us to learn how our team can help with growth strategies for your organization.