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Puerto Rico’s Business Leaders Came Together to Explore Fresh Ideas on Creating Sustainable Value and Leading in Times of Change

Abarca hosted event with business visionary Anthony Iannarino

· Abarca,Growth,Marketing

SAN JUAN, P.R. - Abarca, a pharmacy benefit manager that is disrupting the industry with smarter technology and innovative strategies, brought together a group of Puerto Rico’s most influential business leaders at La Concha Resort to exchange ideas, network, and hear from international speaker, author, and business visionary Anthony Iannarino about managing during times of change.

“Companies across every industry are constantly experiencing disruptive market change, but what is consistent is the importance of relationships that create long term and sustainable value. In healthcare, we live this every day,” said Abarca CEO Jason Borschow. “We hosted this event to bring business leaders together from Puerto Rico to learn from each other’s approaches and hear fresh ideas from a celebrated thought leader.”

Abarca was built on the belief that there is a better way for people and companies to work together, connect with each other and spread healthy living across the planet. With smarter technology and a straightforward approach to business, Abarca provides a much better experience and much greater value for payers and consumers. For nearly a decade, Abarca has challenged many industry conventions and trampled on a few. Recently, Abarca underwent a rebrand to match their visual identity with their revolutionary model and disruptive approach to business.

The day commenced with a luncheon with a select group of CEOs from around the Island that discussed Anthony Iannarino’s “10 Rules for Transforming Organizations In a World of Constant, Accelerating, Disruptive Change.” This session broke down the power of disruptive change and laid out a blueprint for how to harness it for organizational growth.

Later, Iannarino and Borschow were joined by business leaders to discuss the importance of developing a different level of relationships in business. This session, “Building Lifetime Relationships Based on Value and Trust,” delved into Iannarino’s signature tactic, “Level 4 Value Creation,” which demonstrates how companies can build lifetime client relationships based on value and trust.

After the conclusion of the presentations, attendees gathered for facilitated reaction workshop sessions and networking cocktail reception.

Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Iannarino is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy.

DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. Contact us to learn more about growth strategies for your organization.

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