Evaluate these top three reasons to decide if exporting is the right move for your company.
1. You have a Scalable Business Model - Your business needs to scale up to achieve success in international markets, regardless of its stage of development or industry sector. Scalability needs to be at the center of your business and revenue model. However, not every business has a model that can scale up. Evaluate whether it is possible to achieve economies of scale in your business, like reducing production costs as volume increases. Also, consider the cost of acquiring and servicing customers in other markets.
2. Exporting is Part of your Strategic Plan - Once you’ve confirmed your commitment to going global with your business, look at where your company is at right now. This evaluation involves reviewing your existing strategy, adjusting your goals, assessing the capability of your competitors and addressing the key challenges facing your business. Your current business should be healthy and benefit from an expansion.
3. You have the Commitment to Succeed - Right from the start, you need to be sure that you want to start on an exporting journey and believe you can make this ambition to global business success. Whatever your vision, you need to commit to a strategic plan that sets out the route to get your business where you want it to be.
Like any business decision, exporting comes with risks but so does standing still! Our advisors will work with you on developing an export plan to avoid common stumbling blocks before you start burning cash and missing opportunities. Our primary objective is to help you manage those risks and get your export strategy right the first time around. This plan will empower you to be confident that you are entering a new market with the best possible chances of success. Let’s go global!
DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. From Fractional CMOs to business advisors, contact us to learn how our team can help with growth strategies for your organization.