A Decade of Pinitos: The People Who Made It Possible

By Antonio Duarte

Every legacy is built by people. Not just the founders or the clients—but by every teammate who showed up, rolled up their sleeves, and left something behind. At DuartePino, we call them Pinitos.

Over the past decade, more than 50 Pinitos have shaped DuartePino’s story. Some stayed for a season, others for years. Each one brought ideas, energy, and heart. They helped build this firm not just as a business—but as a community, a school, and a launchpad for careers. Together, we created more than strategies; we created something meaningful.

Our Pinitos: The Foundation of Legacy

Every Pinito represents a chapter of our growth. They came from design, communications, branding, tech, operations, and production. Some joined as interns just starting out, while others were seasoned professionals exploring new paths. Some worked behind the scenes, others led from the front. And all of them made DuartePino better.

The Value They Brought

Creativity that fueled bold campaigns

Technical skills that modernized processes

Fresh perspectives that challenged the status quo

Commitment that carried us through challenging times

Their fingerprints are everywhere—on client strategies, new ventures, campaign launches, and even the culture that defines us today.

Milestones They Made Possible

Launching New Ventures

From incubating internal ideas to building startups like Téntico, our Pinitos were at the center of innovation.

Building Brands from Scratch

They worked hand in hand with clients to design and relaunch brands that still thrive today.

Weathering Storms Together

From Hurricane María to the COVID-19 pandemic, our Pinitos stood strong and adaptable, keeping clients supported through uncertainty.

Fueling Long-Term Growth

Their ideas, creativity, and discipline gave us the edge to do marketing differently and prove the value of our model.

Once a Pinito, Always a Pinito

To all the Pinitos—Adel, Adrian, Alfredo, Allison, Amanda, Angélica, Belkyan, Candela, César, Christina, Christian, Cristina, Danaira, Dennis, Diego, Estefanía, Francisco, Gabriel, Graciela, Héctor, Iván, Jason, Jaylin, Jeane, Jennifer, Jessica, Johanses, Jorge, José, Kevin, Laura, Lolette, Luis, Loriel, Mariel, María, Melanie, Miriam, Natalie, Nelia, Nicole, Orlando, Pablo, Patricia, Pedro, Roberto, Soami, Tala, and Yoanna—this decade belongs to you, too.

You helped us launch new ventures. You built brands that inspire. You stood by us through challenges and celebrated wins that matter. You made DuartePino what it is today. And for that, we are endlessly grateful.

A Decade of Doing It Differently

This anniversary belongs to every Pinito who shaped our story. Your impact lives on in every client's success, every new idea, and every milestone.

Built over time. Backed by trust. Fueled by people.

Once a Pinito, always a Pinito. #SeguimosGuapeando

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About the Author:

Antonio Duarte, Chief Marketing Advisor for DuartePino and partner of Téntico and Haipriori, wrote this blog. 

ABOUT DUARTEPINO

DuartePino is a management outsourcing firm that combines deep customer knowledge with practical expertise in marketing, communications, and brand management to drive sustainable growth for clients. Our network of Trusted Advisors brings years of experience, offering fresh perspectives, proven processes, and the martech tools needed for effective execution.

In addition to our core services, we have expanded through our ventures, Téntico—a strategy-first brand studio focused on authentic branding for legacy brands and scale-ups—and Haipriori, specializing in custom software solutions and digital innovation. We manage over 15 marketing communications departments, representing over $1B in annual sales, with 70% of clients exporting to international markets.