DuartePino clients awarded 2021 SME Excellence in Marketing Awards

Fulcro and Farmacias Plaza are reinventing the wheel of trade marketing and corporate communications excellence.

The SME Association recognizes companies with the best-in-class strategies and campaigns locally and internationally every year. In their latest conference, the SME Association recognized the work of two of our clients: Farmacias Plaza and Fulcro Insurance.

Farmacias Plaza won the Silver award for the Best Marketing Reinvention campaign for the "Colmadito de Plaza" program at the 2021 SME Excellence in Marketing Awards. Founded in 1962, Farmacias Plaza is the biggest local pharmacy chain in Puerto Rico. Farmacias Plaza became the one-stop shop for their communities during the pandemic, offering prescription drugs and groceries beyond what community pharmacies typically provide.

The SME Association also recognized Fulcro Insurance with the Bronze award in the Best Corporate Communications campaign for the "Insurance Nerds" internal program. Fulcro is a Hispanic-owned brokerage firm that offers personalized support with licenses in 19 US jurisdictions and offices in Georgia, Florida, Puerto Rico, and the Dominican Republic. During the 2020 mandatory lockdown, Fulcro designed and implemented a proprietary continuing education program to further develop its team of experts, directly impacting client relations in times of crisis.

Both companies are making waves with their marketing communications strategies in their respective markets, stemming from our fractional approach that helped fuel their business growth. As an outsourcing firm, our process begins with a few key steps to properly establish a marketing communications strategy that works specifically for each business. To achieve this, we invested heavily in strategic planning, which enabled us to respond more effectively to market changes, such as the COVID-19 global pandemic.

Learn more about SME Puerto Rico and how they're bringing together some 400 executives from the leading companies and industries in the country and 100 university associates. The Association has a solid 70-year track record of promoting the environment and providing adequate tools for the professional development of sales and marketing executives in Puerto Rico.

DuartePino looks forward to continuing our work with these industry leaders to enrich the entrepreneurial ecosystem here on the island and pay it forward to our communities.

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DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing communications to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. From Fractional CMOs to business advisory services, contact us to learn how our team can help with growth strategies for your organization.