From Strategy to Software: Why We’re Betting on the Next Digital Frontier

Recently, during a conversation with friends, I was asked: “Why step into the software development industry?” My answer comes from recognizing a fundamental shift. Years ago, at the 2016 SME Digital Forum, I controversially called out the death of digital marketing—not because it stopped being important, but because everything had already become digital. The next natural step? Software.

Today, every business—from mom-and-pop shops to global scale-ups—relies on technology across multiple touchpoints in their operations. Yet, digital transformation is far from over. It continues to reshape industries, and now the effective integration of generative AI is accelerating this evolution even further. To stay competitive, businesses must go beyond adopting technology—they must build tailored, high-quality software solutions that drive growth and efficiency.

This is where Haipriori comes in. By investing in Haipriori, we’re expanding DuartePino’s capabilities to better support CEOs in navigating their top priorities. This is achieved by accelerating growth through technology-driven strategies, adapting to market changes by leveraging generative AI and rapid prototyping, and strengthening competitiveness with scalable, secure, and innovative solutions.

At Haipriori, we build software promptly and purposefully, bridging the gap between business strategy and technology. For CEOs of scaling organizations, this approach unlocks sustained success in an increasingly complex digital landscape.

But this journey isn’t just about software—it’s about solving real business challenges, driving transformation, and ensuring companies thrive in the new digital era.

Here’s to pushing boundaries and enabling growth. #SeguimosGuapeando 🚀

**This article was first published on Antonio Duarte’s LinkedIn page.