Outsourcing Marketing for Growth

Companies have long outsourced creative marketing activities; however, a new trend is emerging.

Companies have long outsourced creative marketing activities, including advertising and promotional campaigns. However, a new trend is emerging in which companies are also framing their marketing strategy and analytics.

This trend is driven by the fact that outsourcing can save money and improve quality. Businesses can now hire seasoned marketing executives as Fractional CMOs to refine their overall strategy and boost sales. Outsourcing can provide increasingly critical analytical marketing expertise that many companies lack, including experience with customer database management and analysis. A Fractional CMO can help lead the marketing strategy, inject the client's perspective into new product development, ensure that the company's intangible brand assets are carefully guarded, and engage a good customer base.

The need for analytical marketing expertise is expected to continue growing. Marketing, a discipline that was once primarily creative, has become increasingly analytical as traditional approaches become less effective. Most marketing managers tend to be right-brain creatives with a soft spot for mass-marketing campaigns when what's needed are creative number crunchers with a fondness for the market of one.

That is why the new breed of Fractional CMOs can bring an analytical approach to shaping strategy and managing implementation. They become ringmasters who select, develop, and monitor an integrated network of experts that bring new capabilities to the marketing effort.

Of course, outsourcing one's marketing strategy is a big decision and isn't always the right approach for every organization. CEOs need to know if it is a good fit for their company. When used correctly, this model can bring significant value by placing your organization in expert hands. The key component is understanding your business needs, so you can make informed decisions for the future growth of your company.

The bottom line is that a Fractional CMO can help you increase lead flow, build integrated sales and marketing processes, and gain more business by optimizing current customer acquisition efforts. Sound appealing? Get in touch with us, and we'll be happy to discuss how outsourcing marketing could benefit your company.

DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. From Fractional CMOs to business advisors, contact us to learn how our team can help with growth strategies for your organization.