Storydoing vs. Storytelling in Modern Marketing

Storytelling is one of the essential marketing tools, but with storydoing entering the picture, the way we do marketing is changing.

From the birth of humankind, storytelling has been a staple of communication, a way to pass down history and connect with others. Storytelling has long been regarded as a vital tool for conveying a company's message and products. Psychologically, stories are stored more effectively and readily in a person's brain than a simple advertising message. Today, we are witnessing a new method of storytelling emerge, called "storydoing," which is transforming the way we approach marketing.

The meaning of storydoing

Storydoing has been around since 2013 and is readily becoming a widespread communication method. Storydoing not only tells a story but also offers the audience a chance to become emotionally invested and be part of your brand's story. Your brand's story is at the heart of the company and is incorporated into all levels of your communications, reflecting the company's purpose.

Storytelling vs. storydoing

Stories transport the core message and emotions of your company. Storytelling and storydoing are similar, and your business's communications can benefit from both tools. Storytelling may be based on fundamental values and economic factors; however, it can also be utilized for individual campaigns. Storydoing encourages customers and followers to participate in projects and engage with social issues. 

Storydoing offers vast benefits on a marketing level and simultaneously serves several funnel levels. However, these tools require a long-term and strategic plan to be relevant and successful. Achieving your marketing strategy's goals requires help! It's time to create a new and evolved plan to take your marketing operations to the next level.

As members of the Worldcom network, we have quick and unfettered access to the resources of more than 80 global partners in 49 countries and six continents to work together in designing and implementing communications strategies for all key stakeholders. Contact us to discover how our communications advisors can benefit your business.

*This article was originally published by Worldcom partner HBI PR & MarCom. It is reprinted with permission.