By Adrián González Most companies expand from Puerto Rico, hoping to survive. A select few expand to dominate. The difference is rarely about product quality or working harder; we have plenty of both. The gap lies in the business model . The dangerous temptation is to think that to compete globally, we must lower our heads and lower our prices. But when we analyze the companies that actually dominate, not just survive, we see the exact opposite. They don't export a discount;